Twitter’s strict 140 character limit is often a struggle for verbose physicians but it offers a fun way to connect with the larger healthcare community. Here’s how to use it:
CREATE AN ACCOUNT
On Twitter, you’ll need to create a separate account for your business. Choose the shortest yet recognizable version of your practice name so potential patients can both find you and tweet at you without wasting precious characters.
Besides inviting your friends and family to follow your business account, the best way to attract followers is to start tweeting. Be sure to use hashtags, especially geographic ones, to get noticed by the local patient population. For example, your first tweet could read “Thrilled to start serving the #Springfield area with direct primary care. Who needs a new #doctor?” A perfect intro tweet at only 98 characters.
WHAT TO POST
Twitter is great for posting news but also joining conversations. Follow local journalists and influencers in your area and reply to their tweets if you have something relevant to add. If they retweet or even just respond to you, your account will then be seen by all of their followers.
HOW OFTEN TO POST
Post as often as you have time. Free tools like Twuffer and FutureTweets provide a way to schedule tweets in advance so you don’t worry about constantly logging in.