Email Campaign Costs and Expected Outcomes

Typical cost

There are several free email marketing platforms that can do a great job. Our favorite is MailChimp (yes, we’re huge fans of the Serial podcast) but you should also explore options like Constant Contact and TargetHero.

What results you can expect

A recent report puts the average health industry click through rate (CTR, to those in the biz) at 2.9%. That’s a little low compared to what we’ve seen. Our clients typically see a response rate between 3-5% on their Twine-focused sends. The more relevant, and to-the-point the copy is, the better the CTR. 

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