As you can imagine, direct mail costs can vary by type of piece printed, quantity, and delivery method. But typical costs for a postcard or letter range from about $1 to $3 per piece. As you budget, consider the results you can expect and what value investing in a mail campaign might bring to your enrollment success.
What results you can expect:
A recent report puts the average direct mail response rate at 3.7%. That’s a little high for most medical practices. A more even benchmark is around 2%. Consider your own experience when setting expectations. If you've completed a mail campaign in the past, what did you observe? One of our customers recently sent a personalized letter to patients and saw a 25% response rate.