When to use Telephone Campaigns

One of the best reasons to use a telephonic campaign is that it prompts a conversation. If patients have questions about the Twine, there is someone ready and able to answer them and pique their curiosity for the service. Not many printed mailers can do that.

If carefully constructed, the telephone can be a great channel to secure patient enrollment. But before you fire up the phone and start dialing, make sure you've got the following in place for a successful campaign:

Cell phone numbers: Without patient cell phone numbers, you can’t really get started with telephonic outreach. As an increasing number of households no longer pay for landlines, cell numbers are often the only way to reach your patients. Remember that timing is everything when it comes to telephonic marketing. If you only have home numbers, ask your staff to make the calls after normal working hours to coincide with patients getting home from work. If you have cell phone numbers, calling around lunchtime increases the chances the patient has a few minutes to chat.

A prior relationship with the targets: Not many people enjoy receiving a cold call. But if your organization is familiar to the patients you’re trying to reach, a telephonic campaign can be much more effective than an email or a printed letter. If care providers are unable to make the call directly, consider leveraging the provider relationship during the call. For instance, an administrative team member might say "Dr. Seuss is quite excited about using Twine! He thought of you as a great candidate for the service."

 

 

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