There are several free email marketing platforms that can do a great job. Our favorite is MailChimp (yes, we’re huge fans of the Serial podcast) but you should also explore options like Constant Contact and TargetHero.
What results you can expect
A recent report puts the average health industry click through rate (CTR, to those in the biz) at 2.9%. That’s a little low compared to what we’ve seen. Our clients typically see a response rate between 3-5% on their Twine-focused sends. The more relevant, and to-the-point the copy is, the better the CTR.